Is Social Media Etiquette Necessary?
There is a continuing debate on Twitter over the proper social media etiquette when someone retweets you. Should you thank them, or should you ignore the retweet? Some social media specialists are...
View ArticleAt Six Years, Twitter Still Benefits Your Business
Nearly a week ago, Twitter celebrated its sixth birthday. Just six years ago, co-founder Jack Dorsey published the very first public Tweet to the world – probably unaware that his 24-character message...
View ArticlePersonal Foul on the New Orleans Saints
Today the National Football League (NFL) is scheduled to hear appeals from New Orleans Saints head coach Sean Payton, general manager Mickey Loomis and assistant head coach Joe Vitt for their roles in...
View ArticleBreaking News! This Headline is Wrong
In an effort to be first out of the gate, “verification” is one step in the breaking news process that doesn’t always make the cut. As Mashable already noted in the immediate aftermath of today’s...
View ArticleHaving a crisis? Don’t forget to Tweet it.
Crisis communication sure isn’t what it used to be. Certainly, while the basic tenets of crisis communications will always be applicable – tell the truth, don’t speculate, explain what you are doing to...
View ArticleCelebrating Divorce (the Social Media Kind)
In the social media world, a lot of the big news concerns new relationships between social platforms – Facebook and Instagram, for instance – but it is rare to hear about the cutting of ties between...
View ArticleReaching Out to Brands on Social Media: Friend or Foe?
Taco Bell and Old Spice recently interacted with each other on Twitter, as reported by PR Daily. When Old Spice tweeted “Why is it that ‘fire sauce’ isn’t made with any real fire? Seems like false...
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The Trouble with Twitter
What do Kenneth Cole, CNN’s Roland Martin, Ashton Kutcher and Greek triple jumper Paraskevi Papachristou have in common? All found themselves backpedaling following controversial remarks made on...
View ArticleHurricane Sandy Spikes Creativity in Staying Connected
On a typical day, we use our cell phones to read and respond to email, check social media profiles and access bank accounts, but what have become routine tasks only scratch the surface of what these...
View ArticleA PR Practitioner’s Resolutions
Not only does January mark the New Year, it also marks the beginning of my second year at Cookerly Public Relations. With that in mind, I thought I would take the time to reveal my resolutions for the...
View ArticleThe Lasting Effects of the Football Star and his Fake Dead Girlfriend
By now, we’ve all read the story. We’ve seen the interviews and heard the voicemails. Some believe Manti Te’o is the naïve victim of an incredibly elaborate hoax. Others firmly hold he helped to create...
View ArticleSwift, decisive responses avert PR crises for Royal Caribbean and Papa John’s
While there are numerous examples of companies handling issues and crises poorly (read some of our blog posts about them here, here and here), we also like to recognize those companies that respond...
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